The holidays aren’t just a time to boost your revenue numbers before the end of the quarter – they’re also an important time to show your prospective customers (and even those loyal to you) why they should choose you over a competitor.
Think of the holidays as a time to shine in the eyes of your customers, new and old, and keep some of these in mind when interacting with your holiday shoppers.
New People May Find Their Way to You, Without You Trying
The holidays are famous for long shopping sprees and trying new things, all for the sake of finding that perfect gift or starting that new habit off right. Because of this, you may find that more new people are coming through your door than you expected, especially if you’re not investing a ton in holiday marketing.
The means that your first impression on them is even more powerful. Without being influenced by your marketing (or even if they have), these prospects are tabula rasa for your business – you’ll ultimately decide what type of experience they have and whether or not they’ll come back to you after the holidays.
Make sure that you talk about the mission behind your business and what you’re trying to accomplish. Have someone on your staff help your prospects make the right decision, whether they’re looking for a gift, a new gym membership or the best type of yoga for their goals. Taking the time to understand what they’re looking for and how you can best serve them will go a long way toward greater customer loyalty and engagement.
Customer Service Hits a Whole New Level
During the holidays, your customers are going to be on the lookout for the best deals. That said, they’re also going to be looking to be treated well, whether that’s with free gift wrapping, holiday events,
Whether you’re looking to bring in new customers are keep your current customers coming in during the holidays, it pays to rethink your customer service strategy. This will help make sure that the new buyers coming into your business have an awesome first experience (and therefore want to shop with you more in the future), and that your loyal customers feel taken care of and appreciated during a time where their purchasing options are endless.
Other business will be pulling out all of the stops to get people through their door – you should take a similar approach.
Your Rewards Program Can Do Double (Points) Time During the Holidays
The holidays are the perfect time to revamp your rewards program and throw in some bonuses for your new and current customers.
Adding bonuses to earning activities such as referrals and dollars spent can also help boost your numbers at the end of the year. Offering double or triple points for referrals with a Promotion Bonus can incentivize your customers to bring in their friends during the holidays, or as the new year rolls in.
You can also add a bonus for your customers that sign up for your rewards program during the holidays. This can help get more people engaged with your business during its busiest time, and also sway any prospects that you have that are on the fence about committing to your business.
How do you go above and beyond during the holidays? Let us know in the comments below.