Referrals are one of the most powerful forms of advertising. For health clubs, referrals are the lifeblood of their business with referrals typically accounting for 40% to 65% of new memberships. Research has shown that referrals are more effective and potential customers view them as more credible than traditional advertising because referrals come from a trusted third-party. For this reason, it’s essential for health clubs to implement effective and systematic approaches to generating and capturing referrals.
Read Full Article