A referral offer is so much more than just a coupon for your prospects to use. It’s a way for you to interact with your current customers, reach individuals that you wouldn’t with your own marketing efforts and create new advocates of your business.
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Small Business Saturday (coming up on November 26) is an opportunity to celebrate not only your business, but also your customers. Where Black Friday serves its own purpose (big deals, clearing inventory, mass hysteria), Small Business Saturday is a celebration of what it means to shop small and to be a small business owner thriving in today’s marketplace.
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Recently, we opened up the possibilities with rewards. We saw the need for businesses to offer more than free merchandise or services to their customers – both as an incentive for your customers to participate in your rewards program and to alleviate any front desk work that comes with processing redemptions.
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While referrals are often one of the best free marketing tools for getting new customers into your business, it can take a little effort to get the word out about your referral program.
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Who wants to retain, engage and excite their members? Trick question – we all want to.
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Think of the Promotion Bonus as an evolved version of the Time Bonus that you always wished you had. You can choose a date range for your promotion to live through, and a point value that tacks on extra points for members who complete a certain earning activity during that time.
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You’re on social media. You send out emails often. But chances are, you’re missing out on a key component of your marketing strategy: your employees themselves.
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Your business’s online reputation isn’t just your star rating on review sites. Overall, your online reputation lives anywhere where someone can find information about you online: this means not just what you post, but what others post as well.
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If you’re one of the few lucky business that don’t have to lift a finger to grow your online presence, more power to you. Unfortunately, that's not the case for everyone. Most business owners need to devote time (and, sometimes, money) to get more eyes on their online brand and grow their potential customer base.
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Last week, we spent three days chatting with MINDBODY customers and experts at the BOLD conference about the latest and greatest tools and tactics for taking your business to the next level.
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