Helping businesses improve retention is a large part of my job as a MINDBODY business consultant. I have found that one way I can help businesses improve retention is by ensuring their reward program is set up well. Recently I had a client that was upset when a past customer of theirs returned to their business one year after their last visit and redeemed all of their Perkville points. The business owner was very upset because this client had not visited or made a purchase in a year and suddenly cost her a lot of money. This led to a great discussion about what her reward program settings should be for her business. After a little digging, we realized that we could prevent this from happening again with the click of a few buttons. We found other reward program settings that could be improved too. Here they are...
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