Referral marketing is an excellent way to get new people into your business – when it’s done correctly. Without the right offer, the right distribution, or the right value proposition, your referral marketing plans can go unnoticed and underused.
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A referral offer is so much more than just a coupon for your prospects to use. It’s a way for you to interact with your current customers, reach individuals that you wouldn’t with your own marketing efforts and create new advocates of your business.
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While referrals are often one of the best free marketing tools for getting new customers into your business, it can take a little effort to get the word out about your referral program.
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Referrals are key to your marketing strategy and customer growth. They serve as easy ways of bringing in new customers by having your customers share an offer out to their friends and social networks.
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Think of the Promotion Bonus as an evolved version of the Time Bonus that you always wished you had. You can choose a date range for your promotion to live through, and a point value that tacks on extra points for members who complete a certain earning activity during that time.
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Your business’s online reputation isn’t just your star rating on review sites. Overall, your online reputation lives anywhere where someone can find information about you online: this means not just what you post, but what others post as well.
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Your online presence and reputation are cornerstones of your business’s success. According to a Google study, 68% of those surveyed stated that online reviews influence their spending decisions.
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Gamification is an excellent way to increase referrals, retention, engagement and brand awareness for your business. You only need to look at the popularity (and success) of things like fitness trackers, Pokemon Go and social media challenges to see that gamification works – especially in the fitness industry.
Read Full ArticleThis post was written by our guest blogger, Josh Leve. Josh is responsible for the strategic business operations for the Association of Fitness Studios. Josh brings more than 10 years of sales, consulting, advertising, marketing, operations, and retail experience to AFS.
Read Full ArticleThis post was written by our guest blogger, Joe Hall. Joe has a wealth of experience in driving online engagement, and operates the social media strategy for the fast growing UK based gym chain XERCISE4LESS, one of Perkville's clients.
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