Nov 15, 2016

How to Have Your Best Small Business Saturday Yet

Small Business Saturday (coming up on November 26) is an opportunity to celebrate not only your business, but also your customers. Where Black Friday serves its own purpose (big deals, clearing inventory, mass hysteria), Small Business Saturday is a celebration of what it means to shop small and to be a small business owner thriving in today’s marketplace.

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Oct 27, 2016

The Hidden Marketing Tool for Your Rewards Program

You’re on social media. You send out emails often. But chances are, you’re missing out on a key component of your marketing strategy: your employees themselves.

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Oct 11, 2016

5 Things We Learned at BOLD 2016

Last week, we spent three days chatting with MINDBODY customers and experts at the BOLD conference about the latest and greatest tools and tactics for taking your business to the next level.

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Aug 31, 2016

9 Ways to Gamify Your Customer Engagement

Gamification is an excellent way to increase referrals, retention, engagement and brand awareness for your business. You only need to look at the popularity (and success) of things like fitness trackers, Pokemon Go and social media challenges to see that gamification works – especially in the fitness industry.

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Aug 18, 2016

5 Canva Downloads to Help You Get the Word Out About Your Rewards Program

Whether you’ve just launched your Perkville program or are a long-time #PoweredbyPerkville partner, getting the word out about your customer rewards program is the key to keeping your customers, students or members engaged and earning points.

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Aug 9, 2016

Tell Your Business’s "Story" Where Your Customers Are – On Instagram

Is Snapchat out, and Instagram Stories in?

Or is this just another method for us to use video in our business?

Regardless of whether you’re a ghost devotee or an Insta-star, there’s no denying that this new social medium means good things for your business.

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Dec 10, 2015

Introducing Facebook Photo Campaigns

Looking for a cost-effective way to let potential customers know about your business? Social media can be a powerful tool but it’s not easy to get your customers to share how much they love your product or service with their friends. 

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Sep 10, 2015

Why Referrals Need to Be the Centerpiece of Your Fitness Marketing Strategy

This post was written by our guest blogger, Joe Hall. Joe has a wealth of experience in driving online engagement, and operates the social media strategy for the fast growing UK based gym chain XERCISE4LESS, one of Perkville's clients.

Some twenty years ago, when the modern day fitness industry was very much in its infancy, I'm sure all the top Fitness Sales Gurus would have been shouting from the rooftops about the NEED for leisure centers and fitness chains to adopt a “member referral program” in order to capitalize on their main marketeers (their customers)—and yes, right they were! What happened afterwards tells another story; it wasn't long before every man and his Personal Trainer caught wind of this and today it is perhaps viewed as more of a surprise if a Fitness Center or a PT does not have a generous Refer A Friend program in place. 

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