The following post was originally published on Click Time.
One major consequence of the internet has been the proliferation of choice, in all arenas. Remember when you walked into clothing stores and picked out what was on the shelf? How quaint. Looking for a new kind of toothpaste? Here are 75!
When it comes to material objects, figuring out what you need can usually be done through online reviews. For services, however, the currency is still the personal reference. Think about it: when you need a service, would you rather read 400 online reviews, then make your best guess, or would you rather hire a referral from someone you legitimately trust?
Even if you have a dedicated marketing team, if you’re a service agency, building a business still means generating referrals. For any other agency, good referrals are your best sales opportunities and are always worth getting. Here’s how.
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