You may have heard Yelp is increasingly cracking down on review solicitation across the internet. However, what are the consequences for businesses that ask for reviews? Yelp says it will activate a search ranking penalty, demoting the business in Yelp search results. Search Engine Land learned that for one company that meant going from being listed in sixth place in Yelp’s search results to not being in the first five pages of results for their main keyword. Click below to learn about Yelp’s solicitation policy in full and how to keep your business in compliance:

How does Yelp’s review solicitation penalty work?