Gamification is an excellent way to increase referrals, retention, engagement and brand awareness for your business. You only need to look at the popularity (and success) of things like fitness trackers, Pokemon Go and social media challenges to see that gamification works – especially in the fitness industry.
We recently chatted with Joe Hall, Head of Customer Engagement at Xercise4Less’s 41 gyms, about incorporating gamification into your marketing strategy. With his experience in social media engagement, exercise psychology and rewards programs, Joe was able to break down his winning gamification tricks for us.
Try incorporating a few of the below techniques into your marketing strategy and watch engagement, retention and your bottom line grow.