Oct 25, 2012

Business Spotlight: Royal Fitness

Strength Training, Cardio Center, Saltwater Pool and over 105 classes a week; programs such as Weight Loss, Triathlon Training, and Swim and Run Clinics are also available. Yoga, Swimming, Zumba, Tai Chi, Body Pump, Body Step, Kickboxing, and— yes, even a juice bar and massage center— are all part ofRoyal Fitness gym in New Jersey. This 35,000+ sq. foot MINDBODY gym is one of our busiest with over 800 transactions daily.

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787 customers are active in Royal Fitness’ loyalty program that rewards members with free gifts (a T-shirt or water bottle) for the first 50 points earned and money vouchers to use at the gym for 150 points and above.  

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Royal Fitness has grown its social media presence since integrating with Perkville, and has had 160+ Facebook postings and 130+ tweets about the gym and its classes.  Additionally, 382 members recommended the gym resulting in 65 referrals–63% of which signed up to be members for 6 months to a year.

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“As owners, we are constantly looking for ways to keep our members thinking about our gym even when they aren’t in the building. The “You Earned Points” emails from Perkville helped us achieve that goal.  Our members receive short, friendly emails the morning after they work out giving them a reward for visiting the gym and also offering them a quick easy way to earn more points.  What could be better!” said Anne Sieck, co-owner of Royal Fitness.

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Since joining in August of 2012, the gym has already seen improvements in member activity as well as retention.  “One of the best things about Perkville is that it has helped retention.  We have increased retention from 79% to 83% since implementing Perkville–that is 140 less cancelations,” said Pat Green.

Congratulations to Royal Fitness for their dedication to helping the local area stay healthy and for making their gym fun and engaging!

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