We recently met with Columbia Lake Health Club (CLHC) about a new Perkville feature for giving members extra points for booking classes and appointments online instead of over the phone. This helps them save staff time and free up their phone lines.
In catching up with CLHC, we gained some insight on how Perkville is helping motivate their 750 members that have registered for their reward program get in better shape. Over the past 3 months, we noticed that these participating members visit CLHC’s gym 25% more often than the rest of their clients. These members also take 56% more personal training sessions each.
“New members learn about our Perkville program right away since we personally walk them through signing-up when they join our gym—aflyer with instructions is a part of our membership welcome package. We also found that a little engagement goes a long way. All our fitness instructors remind people at the beginning and the end of class about signing in to earn points and we overhear members getting the buzz from one another when they talk about what they plan to redeem points for,” said CLHC manager Tania Pettitt-Tracey.
We asked if there were any other benefits of their rewards program, besides the increased engagement and the obvious love on social media sites (their members have posted on Facebook and tweeted about CLHC ~1000 times through Perkville).
“Prior to Perkville people would just walk into the gym without signing in. Perkville motivated sign-ins and created excitement. Customers love getting free products and rewards. Internally we stole the Perkville slogan ‘Membership has it’s perks’ –we have posters of this on the walls of our gym. We’re also bringing Perkville to our community and spreading the word. We’re partnering up with a local cycling store where customers can redeem 100 CLHC pts and get 15% off their bike purchase. The advantage is that the bike store gets new business as well as a sense of what Perkville is about and we build up our community of users since the bike store can refer clients our way and hopefully can implement a Perkville rewards system that syncs with our rewards system,” said Tania.
Columbia Lake Health Club’s implementation and involvement in the Waterloo Ontario community story really speaks to what we hope to do for businesses everywhere. We want local businesses to grow and loyal customers to be rewarded— and that is exactly what CLHC has done.
We’re always growing and learning and one area that CLHC reminded us that we can improve is international currency. We’re currently work on supporting currencies other than USD for our deals … stay tuned ;-)