Zia Hasheem

Zia Hasheem

Recent Posts

May 15, 2012

Business Spotlight: Columbia Lake Health Club


We recently met with Columbia Lake Health Club (CLHC) about a new Perkville feature for giving members extra points for booking classes and appointments online instead of over the phone. This helps them save staff time and free up their phone lines.   

In catching up with CLHC, we gained some insight on how Perkville is helping motivate their 750 members that have registered for their reward program get in better shape. Over the past 3 months, we noticed that these participating members visit CLHC’s gym 25% more often than the rest of their clients. These members also take 56% more personal training sessions each.  

“New members learn about our Perkville program right away since we personally walk them through signing-up when they join our gym—aflyer with instructions is a part of our membership welcome package.  We also found that a little engagement goes a long way. All our fitness instructors remind people at the beginning and the end of class about signing in to earn points and we overhear members getting the buzz from one another when they talk about what they plan to redeem points for,” said CLHC manager Tania Pettitt-Tracey.

We asked if there were any other benefits of their rewards program, besides the increased engagement and the obvious love on social media sites (their members have posted on Facebook and tweeted about CLHC ~1000 times through Perkville).


“Prior to Perkville people would just walk into the gym without signing in. Perkville motivated sign-ins and created excitement.  Customers love getting free products and rewards. Internally we stole the Perkville slogan ‘Membership has it’s perks’ –we have posters of this on the walls of our gym. We’re also bringing Perkville to our community and spreading the word.  We’re partnering up with a local cycling store where customers can redeem 100 CLHC pts and get 15% off their bike purchase. The advantage is that the bike store gets new business as well as a sense of what Perkville is about and we build up our community of users since the bike store can refer clients our way and hopefully can implement a Perkville rewards system that syncs with our rewards system,” said Tania.  

Columbia Lake Health Club’s implementation and involvement in the Waterloo Ontario community story really speaks to what we hope to do for businesses everywhere. We want local businesses to grow and loyal customers to be rewarded— and that is exactly what CLHC has done.  

We’re always growing and learning and one area that CLHC reminded us that we can improve is international currency. We’re currently work on supporting currencies other than USD for our deals … stay tuned ;-)

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May 8, 2012

'One time deal' is here!

If you’ve been using Perkville for awhile, you already know how to set up your business profile and perks.  You’ve been able to give customers introductory points.  And you’ve enjoyed how Perkville’s automated setup has freed you to focus on other things.   Now, we’ve created a way for you to generate excitement about a new product or service by sending out a one time deal.   


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Apr 24, 2012

Points for Booking Online

Recently, we rolled out a new points feature for businesses using MindBody. This feature will allow you to incentivize customers to book classes, appointments, and workshops online, rather than booking the classes over the phone or in person which streamlines scheduling. (Think Southwest online booking level of efficiency.)

Mindbody users can take advantage of this bonus point feature right away. With all things Perkville, setting up this bonus points feature is easy—we’ve written up the step by step process in our help section here.


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Apr 6, 2012

Business Spotlight: Dirty Dogs

In an effort to understand our merchant needs, we’ve been reaching out to businesses. We want to know if Perkville has helped and how we can improve.  

We recently spoke with Dirty Dogs founder and owner, Salomon Btesh. Salomon founded Dirty Dogs to be a one-stop-shop for pets—providing healthy nutritional foods, cage-free grooming, self-service washing facilities and a wide range of accessories.  

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Mar 24, 2012

Perkville’s Introductory Points Feature

I cringed when I saw the words ‘introductory points feature.’ Immediately my mind went back to my retail days when I had to tediously register new customers manually. It would take at least 5 minutes to input a new customer’s information into the system and another minute to calculate their initial discount.  
But these are the same reasons why Perkville merchants should be beaming—Perkville merchants don’t have to do any of the above.  
Our introductory points feature can jump start a rewards program by giving new customers starter points or reward existing customers automatically.  

To give all of your customers introductory points, just sign into Perkville and visit the business dashboard. Then click “Jump Start Your Reward Program,” type in how many points you’d like to give each customer and upload the customer list (.CSV file please). Since new customers enroll with their email, they will automatically receive introductory points—and merchants don’t have to do anything.  

It’s really that easy—and FREE (introductory transactions do not get billed).  

If you are like me and need visuals, here is what you can expect to see when you jump start your rewards program:


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Mar 16, 2012

Perkville has Partnered with Vend!

We are excited to announce a partnership with Vend, a web based point-of-sales (POS) company that has been blowing up with thousands of businesses from brewing companies in New Zealand to skydiving schools in Sydney.  


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Feb 11, 2012

Charm City Yoga Won Back 62 Customers in One Month!

Did you know you can automatically win back customers with Perkville promotions?

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Feb 10, 2012

What Do Customers Want From Their Rewards Program?

What do customers want from their reward program?

• 70% of consumers want to see more discounts and savings 

• 58% of consumers want more personalized benefits and services

• 52% of consumers want better personal deals and offers

Insights via the CMO Council 2010 | Social Media today | Social Media Examiner | Getsatisfaction


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Feb 9, 2012

Perkville Partners With Revel Systems



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Feb 4, 2012

Life Before Perkville


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