De Anna Sanders

De Anna Sanders

Recent Posts

Aug 2, 2018

Important Update Regarding Facebook Check In Feature on Perkville

As you know, Facebook has been under fire this year for their developer platform. In response, Facebook has been making changes to their application programming interfaces (APIs).  Yesterday, Facebook removed the ability for companies like Perkville to post check ins through their API. Due to this change, we’ve removed the ability for users to earn points for Facebook check ins.

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Jul 24, 2018

The Hot Yoga Factory Builds Retention and Community with Karma Points


We love to share creative ways businesses are using rewards to engage their customers.  At The Hot Yoga Factory in Chelmsford, Mass, founder Terri Fry built retention and community with her karma points concept.

Terri uses Perkville to allow members to donate their points to anyone facing financial hardship and collectively chip in for their membership. She came up with her Pay-It-Forward Karma Points idea when a student asked if her points could be used to help others pay for classes.

“The program is in its infancy, but people have been very receptive,” says Terri. “I love how students are thinking about how to get their friends here and how to pay it forward.” She adds that Pay-It-Forward Karma Points also inspires members who aren’t necessarily motivated by discounts to care about rewards. “They can get something tangible out of karma points because it feels good to donate. That’s what we want to promote at our wellness center: people feeling good not just physically, but also emotionally.”

In addition to the feel good element of the program, karma points help to retain members who have temporary financial hardship. Pay-It-Forward Karma Points fund discounted memberships and sometimes free classes depending on the individual's unique circumstances. It’s enabled members who have lost their job to continue their yoga practice at the studio while they get back on their feet.

Members can donate up to 100 points at a time, an unlimited number of times. The donated points are transferred to a karma account (a Perkville profile created with the studio’s email) where they can be redeemed later for other students. It takes less than five minutes from when someone redeems points to put them in the karma account, making the program easy to manage. Terri sends a personal thank you email to each member who donates points. Who receives karma points is kept anonymous to respect their privacy.

Thanks to the program’s success, Terri is now thinking about how to take karma points to the next level. “Everyone has been so generous with their points, one idea I have is to see if we can reach a goal for karma point donations as a group. This way karma points becomes more of a community effort.”

Terri’s success story just goes to show that beyond its rewards system, the perks of Perkville can reach extraordinary levels and create community-oriented experiences.  Thank you to Terri Fry and Hot Yoga Factory for always innovating!

customer loyalty success stories mindbody health and fitness

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Jun 21, 2018

How Yelp’s Review Solicitation Penalty Works

You may have heard Yelp is increasingly cracking down on review solicitation across the internetHowever, what are the consequences for businesses that ask for reviews? Yelp says it will activate a search ranking penalty, demoting the business in Yelp search results. Search Engine Land learned that for one company that meant going from being listed in sixth place in Yelp’s search results to not being in the first five pages of results for their main keyword. Click below to learn about Yelp’s solicitation policy in full and how to keep your business in compliance: 

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Jun 20, 2018

Virtuagym Closes €6 million Series B investment

Congrats to our partner Virtuagym for their €6 million Series B investment! Virtuagym is a leading provider of cloud-based fitness software and apps. They will use the new funding to fuel international growth of the company. Get the full details on this exciting news below:

industry news virtuagym

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Jun 13, 2018

IHRSA 2018 | Takeaways from Bill McBride from Active Wellness

Every business wants a competitive edge.

For those in the membership management software (MMS) industry that can be achieved by having an open platform. Bill McBribe, President & Chief Executive Officer at Active Wellness and industry veteran, breaks down why MMS companies can’t afford to not to collaborate with 3rd Party Applications if they want to keep customers happy. Check out his post below:

IHRSA 2018 | Takeaways from Bill McBride from Bill McBride Consulting

industry news tech

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Jun 11, 2018

Here’s Mary Meeker’s Essential 2018 Internet Trends Report

Want the latest stats and trends in tech?

industry news tech

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Jun 8, 2018

Club OS & Perkville: Leveraging Rewards to Increase Revenue and Retention

Get more leads and grow membership with Club OS and Perkville!

customer loyalty rewards program ClubOS client retention webinar

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Jun 6, 2018

Upcoming Webinar: 3 Key Steps to Structuring a Successful Rewards Program

 

customer loyalty rewards program ClubOS client retention webinar

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Jun 4, 2018

Perkville’s CEO Talks How to Increase Referrals and Retention with Nicole Chetaud

Sunil Saha, Perkville’s CEO, was interviewed by certified MINDBODY business consultant, Nicole Chetaud. They discussed how to use Perkville to generate referrals and increase client retention. They also covered best practices for rewards and points, educating clients about Perkville to get engagement and more. You can read the summary and listen to the podcast here.  

marketing customer loyalty podcast rewards program client retention yoga business consulting referral marketing

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May 31, 2018

NutriMost Wellness & Weight Loss Chooses Perkville as Preferred Vendor for Member Rewards

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