Oct 13, 2016

Grow Your Online Presence in 30 Minutes a Week (or Less)

If you’re one of the few lucky business that don’t have to lift a finger to grow your online presence, more power to you. Unfortunately, that's not the case for everyone. Most business owners need to devote time (and, sometimes, money) to get more eyes on their online brand and grow their potential customer base.

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Oct 11, 2016

5 Things We Learned at BOLD 2016

Last week, we spent three days chatting with MINDBODY customers and experts at the BOLD conference about the latest and greatest tools and tactics for taking your business to the next level.

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Sep 1, 2016

Celebrate National Yoga Month with Your Own Social Campaign

September is National Yoga Month here in the states, and studios everywhere are hosting community events, contests, free classes, and more to celebrate with their students.

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Aug 9, 2016

Tell Your Business’s "Story" Where Your Customers Are – On Instagram

Is Snapchat out, and Instagram Stories in?

Or is this just another method for us to use video in our business?

Regardless of whether you’re a ghost devotee or an Insta-star, there’s no denying that this new social medium means good things for your business.

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Aug 3, 2016

Producing The Right Content to Capture Your Audience's Attention

This post was written by our guest blogger, Joe Hall. Joe has a wealth of experience in driving online engagement, and operates the social media strategy for the fast growing UK-based gym chain XERCISE4LESS, one of Perkville's clients.

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Jun 9, 2016

May I Have Your Attention Please - Part 1

This post was written by our guest blogger, Joe Hall. Joe has a wealth of experience in driving online engagement, and operates the social media strategy for the fast growing UK based gym chain XERCISE4LESS, one of Perkville's clients.

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Dec 10, 2015

Introducing Facebook Photo Campaigns

Looking for a cost-effective way to let potential customers know about your business? Social media can be a powerful tool but it’s not easy to get your customers to share how much they love your product or service with their friends. 

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Sep 10, 2015

Why Referrals Need to Be the Centerpiece of Your Fitness Marketing Strategy

This post was written by our guest blogger, Joe Hall. Joe has a wealth of experience in driving online engagement, and operates the social media strategy for the fast growing UK based gym chain XERCISE4LESS, one of Perkville's clients.

Some twenty years ago, when the modern day fitness industry was very much in its infancy, I'm sure all the top Fitness Sales Gurus would have been shouting from the rooftops about the NEED for leisure centers and fitness chains to adopt a “member referral program” in order to capitalize on their main marketeers (their customers)—and yes, right they were! What happened afterwards tells another story; it wasn't long before every man and his Personal Trainer caught wind of this and today it is perhaps viewed as more of a surprise if a Fitness Center or a PT does not have a generous Refer A Friend program in place. 

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Jul 9, 2014

Perkville Feature Highlight: Location-Specific Social Media Posts

As a business owner you know the importance of customer engagement. Perkville helps drive this by incentivizing posts to your business’s Facebook page and tweets that include your Twitter handle. Members post and tweet directly from their Perkville accounts (and earn points in the process!), while you earn valuable engagement outside the four walls of your business.

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Jul 4, 2014

Perkville and the new Canadian Anti-Spam Legislation

If you haven’t heard, the Canadian government recently passed a broad anti-spam law that applies to many forms of communication. CASL (Canadian Anti-Spam Legislation) places strictures on most emails between a business and a current or potential customer (more than just the stuff in the junk folder of your inbox). Perkville uses email to help you stay in touch with your customers, so we’ve tracked the legislation for some time. Now that it’s officially law we wanted to post a quick note to let you know: We’re on it.

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