Jun 14, 2018

6 Key Steps to Structuring a Successful Rewards Program

This article originally appeared on MINDBODY.

A rewards program can be a great tool to retain clients and bring in new business—but you have to structure the program well or it can cause problems. For example, you can’t give too much away because the program will become too expensive, but you can’t give too little or your customers will lose interest. That’s why we created this quick guide for structuring a rewards program that will set your business up for success.

  1. 1. Use a Point System

    The tried and true point accumulation system works where activities like spending money or attending classes earns points, and those points are redeemed for prizes. There’s a reason the major airlines and credit card reward programs are set up this way. This structure is easy for customers to understand and incentivizes them to engage more deeply with your business.

  2. 2. Calculate Your Earning Velocity

    The average earn velocity tells you how many points each customer earns per month on average across all of the activities you reward. For example, for a yoga studio it might take into account the average number of classes attended each month, amount spent on retail, appointments or workshops attended and referrals. Let’s say for example that this equates to 30 points per month. You wouldn’t want a free class to cost 1000 points in this scenario because it would take the average customer almost 3 years to redeem a free class. But you wouldn’t want it to take only 50 points to redeem a free class either or the average student would get a free class every other month. You can contact us at Perkville to get a spreadsheet to help you calculate the average earn velocity.

  3. 3. Make a Reward Attainable within Three to Six Months

    Your customers should be able to earn at least one reward within a 3 to 6 month timeframe. Otherwise, they will lose interest in your program, and it won’t be effective. Ideally this reward would be small or inexpensive. For example, a health club may offer a smoothie or discount on retail. In the example above, it would mean at least one reward would cost between 90 and 180 points.

  4. 4. Award Big for Referrals

    A successful referral is often worth hundreds of dollars to health and wellness businesses so ensuring that the points given for a referral are appropriate (not too cheap) is important to keep clients interested in referring friends. As a good rule of thumb, reward your referrals enough such that they can redeem a high value reward if they bring you a new customer.

  5. 5. Use Your Rewards to Cross Sell

    Entice customers to try different services or products at your business by cross selling. For example, if you’re a salon, use retail as the rewards so more customers give your hair products a try. Or if you’re a gym, make personal training a reward so that more customers try PT. Cross selling not only encourages customers to try out offerings they may have not otherwise, but also adds variety to your rewards program.

  6. 6. Add Partner Rewards to Your Program

    You don’t want the rewards you offer with your program to put you out of business, but at the same time, variety is important. A good way to give customers great value rewards while also keeping the rewards financially feasible is to partner with other nearby complimentary companies. For example, if you’re a spa, perhaps partner with a local salon who may offer your customers a reward such as 50% off their first haircut. Or the local coffee shop might be willing to offer your customers a free coffee reward to drive traffic to their store.

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Jun 8, 2018

Club OS & Perkville: Leveraging Rewards to Increase Revenue and Retention

Get more leads and grow membership with Club OS and Perkville!

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Jun 6, 2018

Upcoming Webinar: 3 Key Steps to Structuring a Successful Rewards Program

 

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Jun 4, 2018

Perkville’s CEO Talks How to Increase Referrals and Retention with Nicole Chetaud

Sunil Saha, Perkville’s CEO, was interviewed by certified MINDBODY business consultant, Nicole Chetaud. They discussed how to use Perkville to generate referrals and increase client retention. They also covered best practices for rewards and points, educating clients about Perkville to get engagement and more. You can read the summary and listen to the podcast here.  

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May 31, 2018

NutriMost Wellness & Weight Loss Chooses Perkville as Preferred Vendor for Member Rewards

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Apr 27, 2018

When Less is More:

  1. Check out the following article from COLLOQUY, a leader in loyalty, customer engagement, and data analytics, about how  minimizing your rewards offerings can maximize your customer engagement. 

When Less is More

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Mar 20, 2018

Incentive Rewards and Perkville Team Up to Combine Rewards with Cutting-Edge Tech

March 19, 2018 —  Incentive Rewards, the first reward and loyalty program specific to the health and fitness industry, today announced a strategic partnership with Perkville, the most seamless loyalty and rewards platform in the fitness space. The partnership will integrate Incentive Rewards with the Perkville platform to provide greater convenience and selection in rewards fulfillment for fitness business owners. 

Through the partnership, participating health clubs and studios can now elect to have rewards shipped directly to their members’ homes, rather than storing and providing rewards at their business locations. Incentive Rewards’ expansive selection of products will become part of Perkville’s program, empowering health clubs and studios to make their rewards plan more dynamic and offering a larger selection.

“This partnership is the perfect combination of our enticing rewards and Perkville’s innovative technology,” said Maria Parrella-Turco, CEO at Incentive Rewards. “Together, we can serve the industry holistically and provide health clubs and studios with a more valuable service. We’re simply better together than we were apart.”

“With Incentive Rewards and Perkville working together, it’s more convenient than ever for business owners to incentivize their members with rewards, leading to greater retention and more customer referrals,” said CEO Sunil Saha, CEO of Perkville. “Clients can focus on providing members with the best experience possible while knowing that our automated program is seamlessly running in the background and Incentive Rewards’ selection of products are being shipped right to members’ doors.”

 

About Perkville

Perkville is the leading customer reward platform in the health and fitness industry, serving 2,300 locations worldwide. Perkville’s reward programs are custom-tailored to each club to drive retention, referrals and in-club purchases. The platform integrates with most membership systems and white labeled apps to provide a seamless experience for health club members.  For more information, visit www.perkville.com.

 

About Incentive Rewards

Incentive Rewards powered by FitRewards is a complete fulfilment solution that enhances the value and performance of rewards programs. The program offers reward choices that move the needle in engagement including referrals, retention and revenue for your fitness business. Our no cost to set up rewards catalog has it all. Apparel, electronics, home, kitchen, sporting goods and much more. Our complete hassle-free integration, no inventory required, and fulfilment services make it easy to motivate all your members, not just a few.

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Mar 13, 2018

Perkville Unveils Marketplace of Integrated Partners

OAKLAND, Calif—  March 13, 2018 — Perkville, the #1 loyalty and rewards program in the fitness space, today launched a new Integrated Partners Marketplace that allows gym and health club owners to find technology solutions that are integrated with Perkville’s customizable rewards platform. The marketplace, which allows users to search and filter options based on their unique business needs, may be found on Perkville’s website here: http://info.perkville.com/partners

Along with allowing Perkville clients to find technology solutions that best fit their business, the new resource also allows business owners and operators who are considering adding Perkville’s program to their location to see if it is integrated with technology they already use. Perkville’s broad partners list includes MINDBODY, ABC Financial, Daxko, Jonas Fitness and more, with new partners frequently added.

Users may filter results to include solutions such as CRM, heart rate monitoring, in-store marketing, membership systems, mobile apps, point-of-sale software, reputation management, rewards, scheduling, surveys, and texting capabilities. Perkville is a leading customer reward platform serving 2,300 locations worldwide, and Perkville’s system works with a wide variety of leading industry solutions.

“One of the best features of Perkville is how easy it is to integrate our fully-automated rewards program with other software and services,” said Sunil Saha, CEO of Perkville. “This means that as our partners provide a variety of solutions to help executives run their businesses, Perkville rewards operates smoothly alongside them, offering incentives that lead to increased customer loyalty and referrals. I am excited to offer this new resource to both current and prospective Perkville clients to help them find technology solutions that are suited to their needs.”

About Perkville

Perkville is a leading customer rewards and loyalty solution for businesses. Serving 2,300 locations worldwide, Perkville’s reward programs are custom-tailored for each company to drive customer loyalty, referrals and purchases. The platform integrates with many point of sale and mobile apps to provide a seamless experience. For more information, visit www.perkville.com.

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Feb 26, 2018

Virtuagym and Perkville Launch Partnership to Provide Tailored Rewards

AMSTERDAM —  Feb. 26, 2018 —  Virtuagym, provider of the all-in-one coaching and management platform for fitness clubs, today announced its partnership with Perkville, the #1 loyalty and rewards program in the fitness space. This move will deepen the integration of Perkville’s customizable rewards suite with Virtuagym's engagement and management platform and mobile apps, allowing Virtuagym’s clients to engage members with special rewards.

The partnership will empower health club owners who rely on Virtuagym software to motivate their clients using Perkville’s all-in-one referral and rewards program. With Virtuagym and Perkville combined, members receive a seamless end-to-end experience at participating gyms and health clubs.

Using Perkville, gym owners can incentivize purchases, check-ins, social media posts, referrals and more with customizable rewards for their members, including free classes, products and workshops. The program is fully-automated and easy to use, allowing gym owners to focus on running their business while they cultivate customer loyalty, leading to member retention and generating referrals. Perkville is the leading customer reward platform in the health and fitness industry, serving 2,300 locations worldwide.

“Virtuagym aims to help people lead healthier lives using state-of-the-art technology. Our goals clearly align with those of Perkville, whose rewards program encourages gym members to form and maintain healthy habits. I’m excited about partnering with Perkville to provide our clients the opportunity to reward members while building their communities,” said Hugo Braam, Co-Founder and CEO of Virtuagym.


“Like Virtuagym, we at Perkville believe in the power of technology to make fitness professionals’ lives easier and improve their businesses. Virtuagym’s solutions are crucial to helping clients engage their customers and run things efficiently, and I’m proud to partner with Virtuagym to bring Perkville’s customizable rewards suite to more clients. Together, Virtuagym and Perkville can provide an excellent experience for fitness professionals and their customers every step of the way,” said Sunil Saha, CEO of Perkville.

 About Perkville

Perkville is the leading customer reward platform in the health and fitness industry, serving 2,300 locations worldwide. Perkville’s reward programs are custom-tailored to each club to drive retention, referrals and in-club purchases.  The platform integrates with most membership systems and white labeled apps to provide a seamless experience for health club members.  For more information, visit www.perkville.com.

About Virtuagym

Virtuagym provides an all-in-one fitness software platform for health clubs and personal trainers. The company offers solutions for club mobile apps, exercise and nutrition coaching, client engagement, membership management, scheduling, invoicing, online payments, access control, and more everything required to run a business efficiently. Virtuagym’s branded mobile apps and online community are a perfect way to promote a health club’s brand and boost client engagement. Flexible membership options and hardware integrations offer ample opportunity for rapid and sustained revenue growth. Virtuagym supports over 11 million consumers, 4,500+ health clubs and more than 25,000 personal trainers worldwide.

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Feb 20, 2018

Daxko Partners with Perkville to Offer Clients Customizable Rewards

Birmingham, Ala. —  Feb. 20, 2018 —  Daxko, the industry leader in member-based health & wellness software, today announced their official partnership with Perkville, the #1 loyalty and rewards program in the fitness space. This partnership will deepen the integration of Perkville’s customizable rewards suite with Daxko’s services and software, including Daxko Operations, Daxko Spectrum, and the newly acquired Club Automation.

The combination of Perkville’s sleek rewards program with Daxko’s comprehensive solutions means gym and health club owners can motivate their members through enticing rewards, leading to retention and building community. Through the partnership, gym owners using Daxko’s solutions can incentivize purchases, check-ins, social posts, referrals and more with special rewards tailored for their members, including free classes, products and workshops.

Perkville’s system is fully automated, allowing clients to customize rewards that are personalized for members without having to invest their time managing a rewards system.   

“We’re thrilled that through our partnership with Perkville, our clients gain a convenient rewards system that allows them to tailor options that are right for them and for their members,” said Dave Gray, CEO of Daxko. “We know our customers rely on seamless, easy-to-use solutions to keep their business running smoothly. We’ve also seen the power of rewards to incentivize members to form healthy habits and retain their gym membership. Perkville’s rewards program paired with Daxko’s health and wellness software is a natural fit.”

“By partnering with Daxko’s services and software, it’s easy for members to earn rewards simply by going to the participating gym or health club of their choice,” said Sunil Saha, CEO of Perkville. “Through integration into Daxko’s solutions, more gym and health club members can conveniently earn and redeem rewards. We find our customizable rewards drive referrals and keep members coming back, and we’re excited to expand to more customers who rely on Daxko solutions.”

 

About Perkville

Perkville is the leading customer reward platform in the health and fitness industry, serving 2,300 locations worldwide. Perkville’s reward programs are custom-tailored to each club to drive retention, referrals and in-club purchases.  The platform integrates with most membership systems and white labeled apps to provide a seamless experience for health club members.  For more information, visit www.perkville.com.

About Daxko

Daxko delivers comprehensive technology solutions and experienced services to all kinds of member-based health and wellness centers. Since Daxko began in 1998, we've grown to span 68 countries, 10,000 facilities and over 20 million members. Daxko customers rely on us to be the engine of their growth with deep insight, guidance, technology solutions, and exceptional experiences that make us the industry's recognized #1 software provider. To learn more, visit daxko.com.

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