Feb 23, 2017

Customer Loyalty 101: What is Loyalty and How to Measure It

Every day, consumers make decisions about where to spend their time, money, and efforts. When a customer genuinely prefers to spend their time, money, and efforts at your business rather than a similar business, that is customer loyalty – and it really affects your business’s longevity and success. 

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Feb 8, 2017

Engage with Your Customers' Goals to Increase Retention

In case you missed it, January’s season of goal setting and “new year, new me” is still going strong, even if some of the most well-meaning folks slipped up.

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Feb 1, 2017

Engage with Your Members' Fitness Goals to Increase Retention

In case you missed it, January’s season of goal setting and “new year, new me” is still going strong, even if some of the most well-meaning folks slipped up.

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Jan 12, 2017

Gamification and Retention Reach New Heights with FITMETRIX and Perkville

At Perkville, we’re constantly looking for new ways for our customers and their patrons to engage with one another, making their rewards program mutually beneficial (and enjoyable) for all.

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Jan 10, 2017

Bonuses Are The Key to Hitting Your January Goals

January is perhaps infamous for its role as the month of resolutions, exercise goals and new business initiatives.

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Dec 8, 2016

Your Secret Ingredient for Growth and Retention in 2017

Imagine this scenario. You own a successful yoga studio in your town. Your customers flock to your studio for your upbeat teachers, the variety of classes you host and your interesting workshops. You know most of your customers by their first names, and have them checked in even before they’ve made it to your front desk.

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Dec 6, 2016

The Secret to Attracting New Customers During the Holidays - And Keeping Them Coming Back

The holidays bring with them an abundance of opportunities to bring new customers into your business. People are shopping more, spending more time with their loved ones, and trying to work off that extra helping of pumpkin pie – meaning that the holidays could be your busiest (or least busy) time of year.

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Oct 28, 2016

The Feature Your Rewards Program Was Waiting For: The Promotion Bonus

Think of the Promotion Bonus as an evolved version of the Time Bonus that you always wished you had. You can choose a date range for your promotion to live through, and a point value that tacks on extra points for members who complete a certain earning activity during that time.

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Oct 27, 2016

The Hidden Marketing Tool for Your Rewards Program

You’re on social media. You send out emails often. But chances are, you’re missing out on a key component of your marketing strategy: your employees themselves.

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Oct 20, 2016

Run an Online Reputation Audit to Show Off Your Business's Best Self

When was the last time you took a good hard look at how your business is being perceived online? Chances are, you’re elbows deep in specific success metrics across your social networsks that you’re forgetting to look at the big picture of your online reputation.

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