Sep 10, 2015

Why Referrals Need to Be the Centerpiece of Your Fitness Marketing Strategy

This post was written by our guest blogger, Joe Hall. Joe has a wealth of experience in driving online engagement, and operates the social media strategy for the fast growing UK based gym chain XERCISE4LESS, one of Perkville's clients.

Some twenty years ago, when the modern day fitness industry was very much in its infancy, I'm sure all the top Fitness Sales Gurus would have been shouting from the rooftops about the NEED for leisure centers and fitness chains to adopt a “member referral program” in order to capitalize on their main marketeers (their customers)—and yes, right they were! What happened afterwards tells another story; it wasn't long before every man and his Personal Trainer caught wind of this and today it is perhaps viewed as more of a surprise if a Fitness Center or a PT does not have a generous Refer A Friend program in place. 

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Aug 11, 2015

Axiom Achieves Substantial Growth through Perkville Referrals

Referrals are one of the most powerful forms of advertising[1]. For health clubs, referrals are the lifeblood of their business with referrals typically accounting for 40% to 65% of new memberships. Research has shown that referrals are more effective and potential customers view them as more credible than traditional advertising because referrals come from a trusted third-party[2]. For this reason, it’s essential for health clubs to implement effective and systematic approaches to generating and capturing referrals.

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Jul 15, 2014

951% ROI—YogaWorks Reaps Big Rewards with Perkville

 

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Jul 9, 2014

Perkville Feature Highlight: Location-Specific Social Media Posts

As a business owner you know the importance of customer engagement. Perkville helps drive this by incentivizing posts to your business’s Facebook page and tweets that include your Twitter handle. Members post and tweet directly from their Perkville accounts (and earn points in the process!), while you earn valuable engagement outside the four walls of your business.

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Mar 20, 2014

O2 Fitness Realizes 2054% ROI with Perkville Platform

Learn how O2 Fitness realized strong ROI with Perkville from this article in Club Solutions Magazine.  Michael Olander, the CEO of O2 Fitness, said the following: 

“We estimate the value of O2 Rewards’ retention impact in 2014 will be between $400K and $800K,”

O2 Fitness recently doubled to 25 gyms and will deploy the Perkville platform to all new locations in Q2 2014.

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Aug 27, 2013

Tips for ‘Earning and Redeeming’ rules

We’ve been getting a lot of questions lately about best practices for setting up earning and redeeming rules, and we’d like to share our lessons learned!

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Jul 17, 2013

Listen to what some gym owners and Perkville users are saying.

 

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Jun 10, 2013

elements®fitness and BalanceDiet™ Launch Perkville

elements®fitness and BalanceDiet™ are award-winning international franchise brands, based in Miami, Florida.

elements® founder Christopher Palumbo commented, “With this new rewards system, we can better showcase the lifestyle nature of our brands. Important “good” behaviors, such as generating referrals or buying products are rewarded easily. Members can easily track their accounts, and redeem points for meaningful purchases, such as personal training, branded products, higher-ticket retail items or more. ClubReady software integration makes incorporating this new program a breeze. 

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Apr 30, 2013

Business Spotlight: EZIA

EZIA Human Performance is an industry leader in delivering results-driven athletic programs, while educating clients on the benefits of an active lifestyle. They have a  “Human Performance Lab” in Carlsbad, CA, where they combine fitness training (personal and small group) with physical therapy and nutritional education and planning.

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Feb 1, 2013

Boost Referrals with the Referral Offer

Your business can now create a referral offer to generate more referrals. (Yes, this can be used for International businesses as well!) New clients can claim the offer right from the email message:

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