Jun 16, 2016

Leverage Your Newsletter to Increase Leads for Your Fitness Business

This post was written by our guest blogger, Josh Leve. Josh is responsible for the strategic business operations for the Association of Fitness Studios. Josh brings more than 10 years of sales, consulting, advertising, marketing, operations, and retail experience to AFS. 

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Sep 10, 2015

Why Referrals Need to Be the Centerpiece of Your Fitness Marketing Strategy

This post was written by our guest blogger, Joe Hall. Joe has a wealth of experience in driving online engagement, and operates the social media strategy for the fast growing UK based gym chain XERCISE4LESS, one of Perkville's clients.

Some twenty years ago, when the modern day fitness industry was very much in its infancy, I'm sure all the top Fitness Sales Gurus would have been shouting from the rooftops about the NEED for leisure centers and fitness chains to adopt a “member referral program” in order to capitalize on their main marketeers (their customers)—and yes, right they were! What happened afterwards tells another story; it wasn't long before every man and his Personal Trainer caught wind of this and today it is perhaps viewed as more of a surprise if a Fitness Center or a PT does not have a generous Refer A Friend program in place. 

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Aug 11, 2015

Axiom Achieves Substantial Growth through Perkville Referrals

Referrals are one of the most powerful forms of advertising[1]. For health clubs, referrals are the lifeblood of their business with referrals typically accounting for 40% to 65% of new memberships. Research has shown that referrals are more effective and potential customers view them as more credible than traditional advertising because referrals come from a trusted third-party[2]. For this reason, it’s essential for health clubs to implement effective and systematic approaches to generating and capturing referrals.

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Feb 25, 2015

Perkville would like to congratulate Fitness Mobile Apps on their recent acquisition by MINDBODY!

Fitness Mobile Apps (FMA) builds highly customizable iPhone, iPad, and Android apps for gyms and fitness studios using the MINDBODY API. FMA’s platform accesses existing information such as member credit card information, usernames, and passwords—making it easy for members to complete transactions such as scheduling classes and purchasing services in just a couple clicks.

While FMA is already fully integrated with Perkville, this exciting acquisition means that FMA subscriber apps will now be even more integrated with MINDBODY’s business management tools as well.

The integration of FMA with MINDBODY and Perkville allows customers to manage all their membership activities in one place. From booking classes and appointments to viewing point balances and redeeming rewards—customers can do it all from within their gym or studio’s app.

Don’t have a Fitness Mobile Apps account yet? Learn about how FMA has helped other businesses become more efficient. Click here to view a demo.


Not on Perkville yet? Click here to get started.

Already a Perkville customer?
Click here for a consultation on best practices.

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Aug 20, 2014

One Million!

Dear Perkville residents,

There’s a million of you!

That’s right, we’re absolutely ecstatic to announce that yesterday, August 19th, 2014 we surpassed one million registered users. That’s a million people earning and redeeming points. A million people referring friends. One million engaged customers.

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Jul 17, 2014

Partner Spotlight: EZIA Coaching

A big part of Perkville’s value comes from its partnerships. For businesses our integrations with point-of-sale and customer management/scheduling softwares mean a rewards & loyalty program is just a few clicks away–ring up a sale, check in a member, and the rewards are automatic. But Perkville is about so much more than POS. Recently we announced our integration with Listen360, an awesome customer feedback engine. Today we’re excited to highlight another integration: EZIA Coach.

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Jul 9, 2014

Perkville Feature Highlight: Location-Specific Social Media Posts

As a business owner you know the importance of customer engagement. Perkville helps drive this by incentivizing posts to your business’s Facebook page and tweets that include your Twitter handle. Members post and tweet directly from their Perkville accounts (and earn points in the process!), while you earn valuable engagement outside the four walls of your business.

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Jul 4, 2014

Perkville and the new Canadian Anti-Spam Legislation

If you haven’t heard, the Canadian government recently passed a broad anti-spam law that applies to many forms of communication. CASL (Canadian Anti-Spam Legislation) places strictures on most emails between a business and a current or potential customer (more than just the stuff in the junk folder of your inbox). Perkville uses email to help you stay in touch with your customers, so we’ve tracked the legislation for some time. Now that it’s officially law we wanted to post a quick note to let you know: We’re on it.

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Jul 1, 2014

Perkville and Listen360: Rewarding Customer Feedback

An engaged customer is a valuable customer. Whether positive or negative, feedback offers businesses a chance to strengthen bonds. But it can be difficult to obtain—customers rarely speak out until something is wrong—and even more difficult to decipher—for example, whether an issue is systemic or isolated.

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Jun 24, 2014

Perkville in the News: ABC Financial Announces Perkville Integration

Editor’s note: This item was originally published on the ABC Financial blog.

Little Rock, AR  June 23, 2014

ABC Financial, the nation’s leading software and billing provider for the fitness industry, today announced that Perkville, a leading provider of Software as a Service (SaaS) loyalty programs for gyms, had completed integration with their platform. The integration allows any ABC Financial customer to offer a member rewards program simply by creating a Perkville business account.

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