Feb 1, 2017

Engage with Your Members' Fitness Goals to Increase Retention

In case you missed it, January’s season of goal setting and “new year, new me” is still going strong, even if some of the most well-meaning folks slipped up.

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Dec 14, 2016

Add These 3 Things to Your Gym’s Business Strategy in 2017

All of your members (and even those people who aren't quite your members yet) are currently planning their personal revamp for the new year. If you own or operate a gym, January is a great time for you to incorporate some business changes of your own.

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Dec 13, 2016

Why Referral Programs are a Must-Have in Your Gym

This post was originally written by Club OS. Club OS is a lead and member management system that handles all of your health club marketing and sales needs. From in-depth reporting to automated follow-up’s, they help you “Sell More. Do Less.”. Click here to learn more about Club OS.

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Nov 4, 2016

The Psychology Behind Rewards in the Fitness Industry - And How Perkville Helps

Who wants to retain, engage and excite their members? Trick question –  we all want to.

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Sep 30, 2016

Know Your Members to Grow Your Numbers: How You Can Create Loyalty at Your Gym

It's highly likely that – as a gym owner or a health club operator – you want your business to be as sustainable and profitable as possible.

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Sep 28, 2016

Build a 5 Star Health and Fitness Brand with Perkville & Yelp

Your online presence and reputation are cornerstones of your business’s success. According to a Google study, 68% of those surveyed stated that online reviews influence their spending decisions.

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Sep 16, 2016

5 Qualities To Look for When Hiring Your Front Desk Staff

The front desk of your gym or fitness studio is essentially a living, breathing, talking advertisement for your business. These employees can make or break a sale, keep your customers happy, and provide a wealth of knowledge to your current and potential customers.

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Aug 31, 2016

9 Ways to Gamify Your Customer Engagement

Gamification is an excellent way to increase referrals, retention, engagement and brand awareness for your business. You only need to look at the popularity (and success) of things like fitness trackers, Pokemon Go and social media challenges to see that gamification works – especially in the fitness industry.

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Aug 11, 2016

Rewards Powered by Perkville: Heather Sawyer Hits Her Fitness Goals

Here at Perkville, we know that success for one equals success for all. And Heather Sawyer is a perfect example of that.

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Jun 16, 2016

Leverage Your Newsletter to Increase Leads for Your Fitness Business

This post was written by our guest blogger, Josh Leve. Josh is responsible for the strategic business operations for the Association of Fitness Studios. Josh brings more than 10 years of sales, consulting, advertising, marketing, operations, and retail experience to AFS. 

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