Jun 2, 2017

4 Effects of Implementing a Loyalty Program

Loyalty programs may seem like just a fun way to interact and engage with your customers, but the truth is that they're actually incredibly effective at achieving specific goals. Depending on how you structure your rewards program, you may see one or more of the following four effects of customer loyalty.

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Feb 23, 2017

Customer Loyalty 101: What is Loyalty and How to Measure It

Every day, consumers make decisions about where to spend their time, money, and efforts. When a customer genuinely prefers to spend their time, money, and efforts at your business rather than a similar business, that is customer loyalty – and it really affects your business’s longevity and success. 

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Jan 24, 2017

High Adoption and a Smooth Launch: Premier Yoga & Fitness's Perkville Story

We love hearing about how our customers are using Perkville – especially when it makes their business more successful and their customers happy.

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Jan 4, 2017

3 Loyalty Trends from 2016 to Take Into the New Year

This time of year, there are always new lists showcasing what’s going to be hot in the new year. But much like we’ve all reflected on our own lives this past year, we wanted to look to 2016 for some inspiration on top loyalty trends that are still producing results today.

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Dec 9, 2016

Why Customer Rewards and Loyalty Programs Are Successful

It’s hard to argue that customer loyalty isn’t an important component of your business’s growth and retention. That said, some businesses can find it difficult to justify putting the time and energy into a customer loyalty program.

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Dec 8, 2016

Your Secret Ingredient for Growth and Retention in 2017

Imagine this scenario. You own a successful yoga studio in your town. Your customers flock to your studio for your upbeat teachers, the variety of classes you host and your interesting workshops. You know most of your customers by their first names, and have them checked in even before they’ve made it to your front desk.

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Dec 1, 2016

Why the Holidays are Your Business's Time to Shine

The holidays aren’t just a time to boost your revenue numbers before the end of the quarter – they’re also an important time to show your prospective customers (and even those loyal to you) why they should choose you over a competitor.

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Nov 28, 2016

Thinking Outside the Points: Eco Chateau's Unique Use Of Perkville

Every now and then, we find a business that is using their customer rewards program in new and interesting ways. Whether through a Cyber Monday deal or a contest, businesses are getting creative with their Perkville points.

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Nov 18, 2016

4 Ways to Keep Your Customers Loyal During The Holidays

There may be no better time to focus on customer loyalty than the holiday season. With so many purchasing options, travel plans taking your customers all over, and sales popping up left and right, keeping your loyal customers choosing your business over others can be tricky.

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Nov 17, 2016

The Value Lifecycle of a Referral

A referral offer is so much more than just a coupon for your prospects to use. It’s a way for you to interact with your current customers, reach individuals that you wouldn’t with your own marketing efforts and create new advocates of your business.  

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