If you haven’t heard, the Canadian government recently passed a broad anti-spam law that applies to many forms of communication. CASL (Canadian Anti-Spam Legislation) places strictures on most emails between a business and a current or potential customer (more than just the stuff in the junk folder of your inbox). Perkville uses email to help you stay in touch with your customers, so we’ve tracked the legislation for some time. Now that it’s officially law we wanted to post a quick note to let you know: We’re on it.
Email communication is a big part of what makes Perkville go. Members love seeing email updates with their points earnings and available rewards; for businesses, our emails drive new member referrals, a big source of qualified leads. If you use Perkville at a business that operates in Canada, here’s what CASL means for you:
The new CASL states that businesses:
Can only send Commercial Electronic Messages (CEM’s, or emails with any kind of marketing or commercial purpose) when there is consent or implied consent
Must include certain information in CEM’s (a business name, a mailing address, a telephone number or e-mail or web address, and info about how to unsubscribe)
Must supply an easy-to-use unsubscribe mechanism in all emails
Perkville has reviewed the text of the new law with a Canadian law firm, and we’ve been assured that we are authorized to send emails on your behalf. When a customer makes a purchase at your business or visits your business, implied consent is established. And since Perkville only emails customers after they’ve made a purchase or visited (and therefore earned points), implied consent exists in every instance we send an email. Basically if you have implied consent then we do, too.
To comply with the information requirements for CEM’s, we released an updated email engine that automatically populates your business name, address, and contact info at the bottom of all Perkville emails. Our emails have always contained an unsubscribe mechanism, and our platform acts immediately on any unsubscribe request.
Long story short, if you operate in Canada your customers can continue to use Perkville, and you can continue to reap the benefits of member loyalty and rewards.
If you have any questions or concerns, please don’t hesitate to email our service team, or call us at (415) 723-4318. For additional information on the legislation itself, click here to see the official documentation.