Nov 15, 2016

How to Have Your Best Small Business Saturday Yet

Small Business Saturday (coming up on November 26) is an opportunity to celebrate not only your business, but also your customers. Where Black Friday serves its own purpose (big deals, clearing inventory, mass hysteria), Small Business Saturday is a celebration of what it means to shop small and to be a small business owner thriving in today’s marketplace.

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Nov 10, 2016

Give Your Customers What They Want: Freedom in Rewards

Recently, we opened up the possibilities with rewards. We saw the need for businesses to offer more than free merchandise or services to their customers – both as an incentive for your customers to participate in your rewards program and to alleviate any front desk work that comes with processing redemptions.


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Nov 9, 2016

Optimize Your Referral Program with These Marketing Tips

While referrals are often one of the best free marketing tools for getting new customers into your business, it can take a little effort to get the word out about your referral program.

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Nov 4, 2016

The Psychology Behind Rewards in the Fitness Industry - And How Perkville Helps

Who wants to retain, engage and excite their members? Trick question –  we all want to.

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Nov 2, 2016

Spread the Word About Your Rewards Program with These Social Posts

Much like your newsletters, your social media accounts are great marketing tools for getting new, old and pending customers to use your rewards program and help you accomplish your retention, referral and revenue goals. 

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Nov 1, 2016

The 411 on a Successful Referral Offer

Referrals are key to your marketing strategy and customer growth. They serve as easy ways of bringing in new customers by having your customers share an offer out to their friends and social networks.


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Oct 28, 2016

The Feature Your Rewards Program Was Waiting For: The Promotion Bonus

Think of the Promotion Bonus as an evolved version of the Time Bonus that you always wished you had. You can choose a date range for your promotion to live through, and a point value that tacks on extra points for members who complete a certain earning activity during that time.

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Oct 27, 2016

The Hidden Marketing Tool for Your Rewards Program

You’re on social media. You send out emails often. But chances are, you’re missing out on a key component of your marketing strategy: your employees themselves.

marketing retention rewards engagement

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Oct 26, 2016

Boost Your Online Reputation in 4 Steps

 Your business’s online reputation isn’t just your star rating on review sites. Overall, your online reputation lives anywhere where someone can find information about you online: this means not just what you post, but what others post as well.

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Oct 20, 2016

Run an Online Reputation Audit to Show Off Your Business's Best Self

When was the last time you took a good hard look at how your business is being perceived online? Chances are, you’re elbows deep in specific success metrics across your social networsks that you’re forgetting to look at the big picture of your online reputation.

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