Joe Hall

Joe Hall

Recent Posts

Nov 4, 2016

The Psychology Behind Rewards in the Fitness Industry - And How Perkville Helps

Who wants to retain, engage and excite their members? Trick question –  we all want to.

health clubs yoga rewards

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Sep 30, 2016

Know Your Members to Grow Your Numbers: How You Can Create Loyalty at Your Gym

It's highly likely that – as a gym owner or a health club operator – you want your business to be as sustainable and profitable as possible.

retention health clubs customer loyalty

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Aug 3, 2016

Producing The Right Content to Capture Your Audience's Attention

This post was written by our guest blogger, Joe Hall. Joe has a wealth of experience in driving online engagement, and operates the social media strategy for the fast growing UK-based gym chain XERCISE4LESS, one of Perkville's clients.

retention social

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Jun 9, 2016

May I Have Your Attention Please - Part 1

This post was written by our guest blogger, Joe Hall. Joe has a wealth of experience in driving online engagement, and operates the social media strategy for the fast growing UK based gym chain XERCISE4LESS, one of Perkville's clients.

referrals retention social

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Sep 10, 2015

Why Referrals Need to Be the Centerpiece of Your Fitness Marketing Strategy

This post was written by our guest blogger, Joe Hall. Joe has a wealth of experience in driving online engagement, and operates the social media strategy for the fast growing UK based gym chain XERCISE4LESS, one of Perkville's clients.

Some twenty years ago, when the modern day fitness industry was very much in its infancy, I'm sure all the top Fitness Sales Gurus would have been shouting from the rooftops about the NEED for leisure centers and fitness chains to adopt a “member referral program” in order to capitalize on their main marketeers (their customers)—and yes, right they were! What happened afterwards tells another story; it wasn't long before every man and his Personal Trainer caught wind of this and today it is perhaps viewed as more of a surprise if a Fitness Center or a PT does not have a generous Refer A Friend program in place. 

marketing referrals health clubs social

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