Eric Bollman

Eric Bollman

Recent Posts

Dec 10, 2015

Introducing Facebook Photo Campaigns

Looking for a cost-effective way to let potential customers know about your business? Social media can be a powerful tool but it’s not easy to get your customers to share how much they love your product or service with their friends. 

marketing referrals retention facebook social

Read Full Article
Aug 11, 2015

Axiom Achieves Substantial Growth through Perkville Referrals

Referrals are one of the most powerful forms of advertising[1]. For health clubs, referrals are the lifeblood of their business with referrals typically accounting for 40% to 65% of new memberships. Research has shown that referrals are more effective and potential customers view them as more credible than traditional advertising because referrals come from a trusted third-party[2]. For this reason, it’s essential for health clubs to implement effective and systematic approaches to generating and capturing referrals.

referrals health clubs success stories

Read Full Article
Aug 26, 2014

Automated Loyalty: How Myriad Games Created a 21st-Century Rewards Program

Perkville and LightSpeed Cloud power customer engagement for north-east board game retailer

success stories rewards retail

Read Full Article
Aug 20, 2014

One Million!

Dear Perkville residents,

There’s a million of you!

That’s right, we’re absolutely ecstatic to announce that yesterday, August 19th, 2014 we surpassed one million registered users. That’s a million people earning and redeeming points. A million people referring friends. One million engaged customers.

health clubs yoga spa salons success stories retail

Read Full Article
Aug 6, 2013

Loyalty Simplified

Welcome to Our New Homepage

 

yoga spa salons health rewards retail

Read Full Article
Dec 18, 2012

Perkville’s Gamification Features Increase Retention, Referrals, and Social Media Engagement

Executive Summary  

To survive in the competitive health and fitness industry, club operators must focus on what differentiates their club from their peers.

“The gyms and centers that do best are the ones that know who they are and do not try to be all things to all people.  Most importantly, they truly focus on customer service and on making sure that they deliver an environment and services that will help their members meet their wellness goals,” said Meredith Poppler, VP of Industry Growth at IHRSA in May 2012 of South Source.

Perkville provides health and fitness businesses with a competitive advantage – giving businesses a platform to drive lifestyle changes by providing gamification tools to boost retention, referrals, and social media. 

Perkville enables businesses to address the real long-term challenge of converting the public’s sedentary status into active lifestyle habits.

referrals retention health clubs yoga spa salons rewards retail

Read Full Article
Nov 15, 2012

Time to Set-up a Black Friday Deal

It’s that time of the year when everyone gets together to eat and shop!  

For Perkville businesses, this is the best time to set-up a special deal for your clients to help work off the turkey by working out at your fitness center or walking/shopping at your store!  

We’ve seen some pretty creative deals that sell out quick. We thought we’d share examples.

To reward your current clients:

Send out a ‘Black Friday Deal’ by clicking on ‘One Time Deal’. One time deals typically last only 72 hours (3 days) to 96 hours (4 days).  This creates a sense of urgency since these are usually really good deals!

Here’s an example of one for half off juice and snacks at a gym. Clients only have 96 hours to buy.

Read Full Article
Oct 25, 2012

Business Spotlight: Royal Fitness

Strength Training, Cardio Center, Saltwater Pool and over 105 classes a week; programs such as Weight Loss, Triathlon Training, and Swim and Run Clinics are also available. Yoga, Swimming, Zumba, Tai Chi, Body Pump, Body Step, Kickboxing, and— yes, even a juice bar and massage center— are all part ofRoyal Fitness gym in New Jersey. This 35,000+ sq. foot MINDBODY gym is one of our busiest with over 800 transactions daily.

Read Full Article
Sep 26, 2012

Business Spotlight: Pilates 1901

We caught up with Tina Sprinkle owner and founder of a very active MINDBODY studio, Pilates 1901 in Kansas City. Over 155 clients (approximately 35% of all students) are active in their rewards program and are on their way to earning a free class, training appointment or goody bag.

Read Full Article
Sep 5, 2012

Business Spotlight: Poway Pilates

Today we caught up with Jennifer Richards, owner of Poway Pilates in San Diego, California. Jennifer started in personal training and aerobics 15 years ago.  Over the years, she realized that many of her aging clients could benefit from Pilates which lead her to launch her studio five years ago.  

Today, over 40% of Poway Pilates’ 348 members are active in their Perkville powered loyalty program.  “These students are more active in their practice on this program and end up telling their friends about the studio,” said Jennifer.  Approximately 24% of the clients referred become active members of the studio!  Poway holds 33 classes a week with 5 instructors teaching in a 1600 sq feet studio that is fully equipped.

Read Full Article

Popular Articles