De Anna Sanders

De Anna Sanders

Recent Posts

Sep 21, 2017

Shala Harris Shares Marketing Strategies that Grew Her Fitness Studio By 50% Every Year

Recently, We spoke with YuBalance owner, Shala Harris, about how she started her neighborhood fitness studio. Read on to learn:

  • Her strategy for getting new members
  • How she differentiated YuBalance from other studios
  • How the YuBalance team uses Perkville to increase customer retention

customer loyalty success stories mindbody health and fitness

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Sep 19, 2017

Hide reward program rule for off Perkville campaigns

You can now hide reward program rules for campaigns you may be running outside of Perkville.  When a rule is hidden it will not display on your rewards program for customers to see.  However, the rule can still be used by your staff to give or redeem points to customers in person and it can also still be used through our application programming interface (API).  

Examples of when you might want to use this feature include:

  • Rewarding a specific group of customers for completing a survey. 
  • Rewarding a specific customer segment where you gave them a special incentive, perhaps for buying personal training if you’re a health club or trying a new product if you’re a retailer.  

To enable this feature, log into your Perkville account, and go to My Business > Rewards Program to create or edit the perk you’d like to hide. There will be an option to toggle Hide Perk on or off in the perk’s settings.

 

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Sep 13, 2017

Get More Customers to Upgrade Their Membership

We’re excited to introduce another new Perkville feature: rewarding membership upgrades. You can now reward members for upgrading their membership. This comes out of the box for businesses using ABC Financial.  We’ll add this capability for other membership management systems in the future. 

To reward membership upgrades, go to My Business > Rewards Program to create a new earning activity.  You might name the rule something like Upgrade from Basic to VIP, for example.

Next, connect the rule created in the step above  to your POS system by going to My Business > Integration > Edit > Step 3 > Connect.

In the pop up box, enter the names of the membership type being upgraded from and the membership type being upgraded to. 

customer loyalty abc financial membership upgrade customer retention

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Sep 11, 2017

Michelle Steed Talks About Starting a New Business, and How Perkville is Helping her Barre Studio Grow

Recently we chatted with Michelle Steed about her transition from school teacher for 25  years to the owner of an Xtend Barre Studio franchise in Huntsville, Alabama.

Check out her advice for other new business owners, and how Perkville is helping her stay ahead of the competition.

customer loyalty success stories mindbody

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Sep 7, 2017

Boost Retention & Referrals with Gleantap Integrated Texting Platform

Gleantap has integrated its texting platform to Perkville to help you get more reward program participation and referrals using the power of SMS.  Gleantap is already seeing strong results at a 67 location health club that has implemented the integration.

referrals retention customer loyalty customer engagement text message marketing

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Sep 4, 2017

Leana Rudish Shares Strategies for Growth at Her Cardio Barre Studio

When Leana Rudish speaks about Cardio Barre Eagle Rock, her passion for the business shows. This passion is what led her to become a successful studio owner with a growing client base

Check out Leana’s story to learn how she has grown Cardio Barre Eagle Rock.

customer loyalty success stories mindbody

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Aug 30, 2017

New Feature for Multi-location Businesses

We introduced a new feature for multi-location businesses. You can now create location specific bonuses.

retention customer loyalty enterprise

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Aug 21, 2017

Six Reasons for Your Business to Join REX Roundtable This Year

Want to take your business to the next level? Look no further than REX Roundtables, a program for owners and executives in the health and fitness industry.

marketing referrals retention health clubs fitness studios best practices

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Aug 16, 2017

Lisa DeSico-Boyd Shares How She Grew Membership 300% at Her Personal Training Studio

 We spoke with Lisa DeSico-Boyd, owner of Achieve Fitness Studio, about her success in the personal training business. Lisa increased client retention rates and grew membership by 300% in just four years.

customer loyalty success stories mindbody

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Aug 7, 2017

New Feature for Membership Based Businesses

We released a new feature for membership based businesses.  You can now block cancelled members from earning and redeeming points as well as modify certain reports to only include active members.  This comes out of the box for businesses using ABC Financial and MINDBODY.  We will be adding this capability for other membership management systems soon.  

reports track membership

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